More than a dozen of London’s most exclusive neighbourhoods are now recording average sold prices above £1 million, highlighting the resilience of the capital’s prime housing market despite a subdued year for transactions.
Analysis by Enness Global of Land Registry data shows that 11 postcode districts across Prime Central London achieved seven-figure average sale prices in the third quarter of 2025, led by SW1A, covering Mayfair and St James’s, where homes sold for an average £2.375 million.
The next most expensive area was SW1X, which includes Knightsbridge and Belgravia, at £1.565 million, followed by the neighbouring W1K district of Mayfair and St James’s at £1.525 million.
Other central locations clustered close behind, with WC2R around Somerset House and Temple West averaging £1.5 million, and W8, covering Kensington, Notting Hill and Holland Park, reaching £1.4 million.
HIGHEST PRICES
Marylebone, Fitzrovia and Soho also featured heavily in the rankings, with W1H recording average prices of £1.3 million and W1B just above £1 million. South Kensington’s SW7 averaged £1.257 million, Chelsea’s SW3 £1.15 million, and SW13 – covering parts of Wimbledon, Richmond, Putney and Barnes – just clearing the £1 million mark.
While these areas commanded the highest prices, the strongest growth over the year came from elsewhere in the prime market. WC2H, which includes Leicester Square and St Giles, saw prices jump 35% year on year, while W1F across Marylebone, Fitzrovia and Soho rose by 31.4 per cent. W1H was also up sharply, gaining 17.4%.
In North London, Hampstead and Highgate (N6) recorded annual growth of 13.2%, while parts of Islington and King’s Cross posted more modest increases. By contrast, SW18, covering Battersea, Clapham and Wandsworth, was flat over the period.
CHALLENGING YEAR
Islay Robinson (main picture, inset), Chief Executive of Enness Global, says: “It’s been a challenging year for the London market, with political and economic uncertainty clearly dampening activity levels across much of 2025. However, the capital continues to attract high-net-worth demand from both domestic and international buyers.
“While transaction volumes have been more muted, homes are still changing hands at substantial price points, and the fact that average sold prices have exceeded £1m across 11 London postcodes highlights the depth of demand that remains in the market.
“What’s particularly encouraging is that, despite broader caution, price growth in certain central postcodes has been notably strong, reinforcing the long-term appeal of London as a global residential destination.”
