Dwelly has announced its fourth agency acquisition, continuing its rapid national expansion with the purchase of Parks Residential in Brighton, a highly regarded and long-established local market leader.
This latest move sees 450 new units added to the Dwelly portfolio, alongside a trusted team with decades of experience serving landlords and tenants across Brighton and Hove.
It further underlines Dwelly’s mission to bring together the best of local lettings expertise with next-generation technology and service standards.
Founded over 30 years ago, Parks Residential has earned an exceptional reputation for its professionalism, integrity, and deep-rooted knowledge of the local market.
LONGSTANDING RELATIONSHIPS
As one of Brighton’s most prominent independent agencies, Parks has developed longstanding relationships across the community, making it an ideal fit for Dwelly’s selective and people-first approach to growth.
The acquisition marks another milestone in Dwelly’s journey, with the firm now managing over 2,500 units, following previous acquisitions in Yorkshire, Essex, and Suffolk, with a goal to surpass 10,000 units under management by the end of 2025.
The acquisition sees Parks brand and valued team remain in place, supported by Dwelly’s advanced lettings and management systems. This ensures continuity for clients and staff, while introducing tools to enhance compliance, streamline communication, automate processes and further improve landlords and tenant experiences.
QUALITY SERVICE
Sam Humphreys, Head of M&A at Dwelly, says: “Parks Residential is exactly the kind of business we want to partner with, respected deeply rooted in the local community and known for delivering high quality service.
“Their team’s exceptional local knowledge and strong client relationships align perfectly with our values and vision.
“We’re excited to build on Parks’ success, supporting their team and clients for the long term as we strengthen our presence in Brighton and the south coast.”
COMPETITVE MARKET
Graham Jasper, Parks’ former owner, adds: “Brighton is one of the most competitive lettings markets in the country, so staying ahead requires not only deep local knowledge, but also the tools to operate with real efficiency and agility.
“The deal with Dwelly gives us access to cutting-edge technology that will allow Parks Residential to perform at the very best of its ability while continuing to deliver the personal, high-quality service our clients have come to expect.
“Parks has been part of the Brighton community for over 30 years, and we’re incredibly proud of the reputation we’ve built for professionalism and integrity. What made Dwelly the right choice was their clear respect for that legacy and their commitment to preserving the culture we’ve worked so hard to establish.”
STRONG INTEREST
The sale was brokered by Adam J Walker & Associates.
Commenting on the sale Adam Walker says: “Parks is a long established , well run and profitable business with an excellent reputation in the local area.
“It attracted strong interest from quite a number of potential buyers and we were very pleased that Dwelly won the tender.”
