Estate and letting agents could unlock new revenue streams from portal enquiries thanks to a new digital tool that promises to monetise leads “while they sleep.”
The ValPal Network (TVPN) has launched PortalPal, a platform designed to capture, qualify and convert leads from property portals into income opportunities, easing the challenge of converting high volumes of unfiltered enquiries into business.
The system integrates with portals such as Rightmove, Zoopla and OnTheMarket, using a mobile-optimised interface to ask smart qualifying questions on services including mortgages, conveyancing, surveys and utilities.
Relevant leads are then funnelled to pre-approved suppliers, creating multiple potential revenue streams per interaction.
INSTANT RESPONSE
Craig Vile, director at TVPN, says: “With agents paying upwards of £1,400 a month per branch to list on Rightmove alone, the issue isn’t generating leads – it’s making them pay.
“PortalPal responds instantly, qualifies and routes enquiries directly to trusted suppliers, all under the agent’s own branding. It frees agents to focus on their core business while creating passive income in the background.”
CLOSING THE SPEED-TO-LEAD GAP
Industry research shows agents who respond to new leads within one minute are 391% more likely to convert them, yet only 7% manage to respond in this timeframe. PortalPal fills that gap with automated, real-time engagement.
Vile adds: “It is about unlocking hidden value. This is not just a responder – it’s digital monetisation at scale.”
SCALE AND SUPPLIER NETWORK
According to TVPN, around 1,600 branches could adopt the system, each processing roughly 180 portal leads a month – equating to 3.45 million leads annually.
Vile emphasises that PortalPal is designed to complement existing supplier partnerships rather than replace them.
For agencies without such arrangements, TVPN offers an optional pre-integrated network including Rello and Conveyo (conveyancing), Indigo (mortgages) and JustMoveIn (utilities and broadband).
Vile adds: “Agents are already paying significant sums to generate leads. PortalPal turns that cost into profit, 24/7.”
