The Cotswold property market is off to a flying start in 2025, with Butler Sherborn announcing its busiest January on record.
The firm has reported unprecedented website traffic, a surge in property appraisals and a significant increase in new property instructions.
In January alone, Butler Sherborn’s website welcomed an impressive 18,850 visitors – the highest monthly figure in the company’s history.
This spike in online engagement was fuelled by strong media coverage, most notably a feature in The Guardian showcasing ‘doer-upper’ properties, which directed 4,700 visitors to the site.
MARKETING CAMPAIGNS
Digital marketing strategies also played a crucial role in this milestone. The BYM email campaign attracted 1,050 visitors, while social media channels drove approximately 2,000 visits. Additionally, Linktree referrals from Instagram brought in another 1,000 visitors, underscoring the growing importance of targeted online outreach.
The demand for property appraisals has shown steady growth year-on-year. In January 2025, Butler Sherborn received 46 appraisal requests through its website – a climb from 38 in 2024 and 28 in 2023. This rising interest highlights a buoyant market and increasing homeowner confidence.
Reflecting the company’s expanding presence, the number of new property instructions has also soared. Butler Sherborn listed 78 new properties in January 2025, compared to 61 in 2024 and 38 in 2023 – a clear indicator of the firm’s momentum and the growing appeal of Cotswold homes.
STRATEGIC PLANNING
Sam Butler (main picture), of Butler Sherborn, says: “We’ve had an exceptional January, with a remarkable influx of new instructions and successful property completions. The surge in website traffic and appraisal requests is a testament to our strategic marketing efforts and the undeniable demand for homes in the Cotswolds.
“The residential market here has evolved considerably over the past year, influenced by the aftermath of the September mini-budget and its ripple effects.”
He adds: “The national farmland market in 2024 was the busiest we’ve seen in years. It was shaped by the general election, anticipated capital gains tax changes in the autumn statement, and unexpected proposed adjustments to Agricultural Property Relief and Business Property Relief.”
