Connells Group has sold Mortgage Intelligence Limited, Life and Easy Limited and its Mortgage Next Network to OneDome in a move that reshapes part of the UK’s mortgage intermediary landscape.
The acquisition hands OneDome a major expansion of its distribution capability and marks a significant strategic shift for Connells as it streamlines its portfolio.
The deal brings more than 550 brokers under OneDome’s umbrella and will lift the combined group’s annual mortgage arrangement volumes to more than £10 billion.
Mortgage Intelligence, established in 1996, is regarded as one of the sector’s strongest network operators, known for robust compliance and close-knit broker support – assets that now move from one of the UK’s largest estate agency groups to an emerging digital platform.
FINTECH PLATFORM
The acquisition also strengthens OneDome’s ambition to position itself as one of the largest integrated housing and fintech platforms in the UK, combining property search, mortgage brokerage, conveyancing, insurance and wealth management into a single user ecosystem.
It follows the launch of OneDome Growth Partners, a technology-led network designed to support brokers navigating rapid technological change.
The deal is also set against OneDome’s growing investment in national brand-building, following the announcement of a £7.5 million TV campaign promoting its fixed-price HomeBuyer Service.
Scaling broker capacity has become essential for supporting anticipated demand from buyers using its end-to-end digital homebuying journey.
STRATEGIC FIT
Babek Ismayil (main picture), Founder and CEO of OneDome, says: “This acquisition is strategically important for us. Recently, we announced a £7.5 million TV campaign to promote our HomeBuyer Service nationwide.
“We will need hundreds of brokers to service the demand generated by this campaign. This acquisition gives us the scale and foundation for that growth. We initially planned to reach 500 brokers by the end of 2026, but with this acquisition, we have revised our target to 750+ brokers.”
Adrian Scott, Chief Lender Services Officer, Connells Group, adds: “We are delighted to have completed this transaction with the OneDome team.
“The three appointed representative networks are well established businesses with experienced teams and strong broker relationships, and we wish them continued success as they move forward under new ownership.”
KPMG Corporate Finance acted as financial adviser to Connells Group on the transaction.
