Connells Group, the largest high street estate agency and property services provider in the UK, has signed a new five-year contract with Zoopla to support growth across its agency businesses.
The agreement means that all of Connells Group’s 1,263 branches across 86 estate agency brands including Barnard Marcus, Hamptons, John D. Wood & Co., Bairstow Eves, Bridgfords and William H Brown will continue to list all their properties on Zoopla.
Zoopla has increased investment in its engaged homeowners and its listings products to boost the value it delivers to all its partners.
Connells has seen a 12% increase in vendor lead growth from Zoopla over 2025, driving £18m of potential sales commission. Meanwhile Zoopla has around five million engaged homeowners which has grown over 30% this year.
PROSPECT PLUS
Connells is leveraging this high-intent audience through Zoopla’s new Prospect Plus product, which benefits from an average 43% conversion rate from seller lead to instruction.
Connells Group will also benefit from access to a wider range of Zoopla’s listings products and unique data insights to help deliver a strong return on investment across property search and local agent brand visibility to consumers.
CORE PILLAR
Richard Twigg, Chief Finance and Commercial Officer at Connells Group, says: “Zoopla provides us with high quality leads of buyers, sellers and renters and highly effective valuation leads.
“Their continued investment in homeowners and product innovation to improve lead quality is delivering increased performance across the entire Connells Group.
“Zoopla is a core pillar of our marketing strategy, and its brand plays a key role when winning instructions. We are delighted to commit to this multi-year contract”
POWERFUL ENDORSEMENT
Paul Whitehead (main picture, inset), CEO of Zoopla, adds: “I’m thrilled that Connells Group has committed to a new five-year partnership with Zoopla.
“This is a powerful endorsement of the investments we are making and the significant progress we’ve delivered in becoming a true strategic partner to agents.
“Our focus remains relentless: driving tangible return on investment through high-quality homeowners, market-leading products, and our unique data insights giving agents more choice in how they grow with Zoopla. We look forward to supporting Connells’ growth ambitions for many years to come.”
