Auction sales rose 10% year on year in 2025 as estate agents turned to faster, more secure routes to sale in a volatile market, according to new data from iamproperty.
The firm reported a 5% rise in viewings, an 8% increase in capital value and a 39% jump in highest sale price achieved. Unique bidders were up 8%, while fees paid to partner agents climbed 10%.
The growth came against a backdrop of fluctuating interest rates, stretched transaction times and price-sensitive buyers. With average private treaty sales taking more than 200 days, iamproperty says its auction model offers completion in 56 days with a 95% success rate.
The company also expanded its footprint, securing a partnership with Yopa as its preferred auction provider and integrating with Reapit’s CRM platform. New agent signings, including Dacre Son & Hartley, Walker & Lewis and KFH, have taken its partner network to more than 7,000 branches.
SPEED AND SECURITY
Jamie Cooke (main picture, inset), Co-Founder of iamproperty, says: “In a year where agents have had to manage risk while responding to changing consumer expectations, auction has delivered the speed and security the market is demanding.
“Our solution is designed to help agents win instructions.”
“Our solution is designed to help agents win instructions by offering a faster, more secure route to sale, at a time when buyers and sellers are prioritising both of these factors.
“Our consumer insight showed that 93% of movers saying full commitment is essential and 86 per cent prioritising speed.
“Agents turn to routes, like MMoA, to deliver on these benefits. This has driven continued growth in our Partner Agent network and a 10% increase in fees paid to Partner Agents over the year, opening up new income opportunities despite challenging market conditions.”
CONSTANT DELIVERY
Natasha Watkins, Assistant Sales Manager at John Shepherd, adds: “We’ve had an exceptional year working with iamproperty and the results speak for themselves.
“The auction process has consistently delivered impressive outcomes, helping us to achieve faster sales, motivated buyers and strong prices.
“Their team is responsive, knowledgeable, and genuinely invested in our success, making the entire experience seamless. iamproperty has become a key part of our sales strategy, and we’re looking forward to building on this momentum in the year ahead.”
