London estate agency Antony Roberts has announced a new collaboration with property television presenter Amanda Lamb aimed at strengthening its digital marketing and social media presence.
Lamb (main picture), best known for presenting A Place in the Sun and Selling Houses, will create regular video content for the agency’s Instagram and Facebook channels, showcasing properties and providing insight into the local market.
The partnership is designed to combine Lamb’s on-screen experience and established reputation within the property sector with Antony Roberts’ local market expertise, with the agency aiming to increase engagement across its digital platforms.
The collaboration reflects the growing role of social media in estate agency marketing, with video-led content becoming an increasingly important tool for reaching potential buyers and sellers.
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Amy Reynolds, Head of Sales at Richmond-based Antony Roberts, says: “Social media has become an important marketing tool for agents, and while we have built a strong following organically, we are always looking for ways to innovate and further enhance engagement.
“Amanda’s expert property knowledge and warm, approachable style is a great fit for our brand and we are confident that this collaboration will bring greater visibility to our clients’ properties.”
The agency says Lamb will regularly appear in short-form video reels across its social media channels, highlighting properties and helping present listings in a more dynamic format.
Estate agents have increasingly turned to video and personality-led content to help properties stand out online, particularly as competition for buyer attention grows across digital platforms.
