Sales at Angel Village have accelerated following its international debut in China with the scheme reaching £25m in GDV across 35 deals since its VIP launch in January.
Developer Bentry Capital took the £100m GDV scheme to Shanghai and Beijing a the end of March, hosting back-to-back exhibitions in partnership with Savills and CBRE.
The events marked the project’s first formal push into overseas markets and generated a strong pipeline of international interest.
The uplift builds on early domestic demand, where initial sales were driven by owner-occupiers and UK-based international students. The latest activity signals growing global appetite as the development moves towards a full market launch later this summer.
FULL LAUNCH
Bentry Capital is now preparing for a full launch, which will include a new marketing suite and two show homes. Interior design studio Tasch Design Studio has been appointed to dress the apartments, working alongside artist Adriana Wynne to deliver bespoke furniture pieces reflecting the scheme’s design-led positioning.
Michelle Zhou, Head of International Residential Sales at Savills China, says: “Angel Village represents a rare combination of central London positioning, considered design and compelling value, which resonates strongly with our clients.
“Buyers from Shanghai have drawn clear parallels between the architecture and the French Concession, which has been a key driver of interest. Backed by a highly engaged client and well-aligned sales teams, we are confident this momentum will continue across both our UK and international markets.”
STRONG MOMENTUM
David Ronson, National Director of Sales & Marketing at Bentry Capital, adds: “The international launch has built on the strong foundations established through our VIP release.
“As expected, the international buyer demographic has been led by parents seeking high-quality homes for their children studying in London, with Angel Village’s proximity to some of the capital’s leading universities proving a key driver.
“Combined with continued demand across both UK and overseas markets, this is creating strong momentum as we approach the full launch.”
OFFICE-TO-RESIDENTIAL
Located on City Road in Islington, Angel Village is an office-to-residential conversion delivering 130 apartments within a gated development. Phase one comprises 88 homes, with prices starting from £575,000.
Demand has been underpinned by the scheme’s proximity to central London universities, including City St George’s, University of London, as well as strong transport links to institutions such as University College London, King’s College London and the London School of Economics. The development has proven particularly attractive to overseas buyers purchasing for children studying in the capital.
The scheme also offers concierge services, secure underground parking and landscaped gardens, alongside interiors designed to maximise light and space efficiency.
