Alto has launched a new prospecting tool designed to help estate and letting agents identify which properties and landlords are most likely to come to market before they are publicly listed.
The new feature, Alto Prospecting, is built directly into Alto’s existing all-in-one CRM platform and is powered by property data specialist Sprift.
It provides agents with real-time property intelligence, verified landlord records and whole-of-market insights across England and Wales.
The platform aims to replace traditional manual prospecting methods such as leaflet drops and cold calling, enabling agents to focus their efforts on owners and landlords statistically more likely to transact. The data used is GDPR- and MPS-compliant.
SALES AND LETTINGS
Alto Prospecting supports both sales and lettings teams – including dedicated landlord prospecting – and integrates automated outreach tools, branded direct mail campaigns and performance tracking dashboards within the CRM system.
Stu Pick (main picture, inset), Partnerships Director at Alto, says: “We’re delighted to be launching Alto Prospecting as part of Alto’s all-in-one CRM.
“With Alto Prospecting, agents can see who’s likely to come to market before the competition – whether that’s a homeowner preparing to sell or a landlord ready to let.
“That’s then backed by some of the most complete and legitimate property and landlord data in the UK. It’s a genuine unfair advantage, built directly into Alto, as the modern, AI native CRM agents already rely on every day.”
MEASURABLE GAINS
According to Alto, early adopters are reporting measurable gains, with agents using the tool winning up to 22% more instructions compared to those who do not.
Dan Fuoco, Commercial Director at Sprift, says: “We chose to partner with Alto because we share a clear mission: helping agents save time and focus on what they do best – selling and letting homes.
“By combining Sprift’s whole-of-market property and landlord data with Alto’s CRM and automation, agents can prospect smarter, not harder.
“Every campaign starts with legitimate, comprehensive market data and turns insight into action, all from the CRM at the heart of their business.”
MORE OPPORTUNITIES
The tool highlights opportunities including reduced or withdrawn properties, fall-through sales and landlords who may be ready to switch agents or re-let. Users can filter by location and property criteria before launching outreach campaigns directly from the system.
Tom Moult, co-founder of Ashford & Moult Estate Agents, reckons the platform has helped accelerate growth at his firm.
He says: “As a new agency, we needed something that would help us build momentum fast. Alto Prospecting has done exactly that. Our pipeline is growing, and it’s now an essential part of our daily workflow.”
MORE INSTRUCTIONS
Kings Group’s Edmonton branch has also adopted the system, using data-led targeting to identify potential sellers. The branch reports generating around £96,000 in additional instructions since implementation.
Suwit Rungruang, Branch Manager at Kings Group Edmonton, says: “Alto Prospecting has completely changed the way we work.
“We’re no longer guessing where our next instruction will come from. It’s helped us uncover extra listings every month.”
Pick adds: “Alto’s strategy is about building the right partnerships with tools that genuinely help agents win more instructions and make their lives easier.”
