Estate agency CRM provider Alto has closed its strongest year on record after delivering a standout final quarter, with sales growth accelerating sharply towards the end of 2025.
Across the full year Alto recorded 37% year-on-year sales growth, marking its most successful 12 months to date and reinforcing its position as a leading CRM platform for UK estate and letting agents.
Momentum built rapidly in the final quarter, with Q4 sales up 76% compared with the same period in 2024.
December proved particularly strong, delivering a 91% year-on-year increase in sales and ranking as Alto’s second-best December ever, and its strongest end-of-year performance since before the pandemic.
INTEGRATED TECH
The business also added more new users during 2025 than any of its nearest UK CRM competitors, underlining sustained demand from agents seeking faster onboarding and more integrated technology.
Nick Shaw, chief revenue officer at Alto, says: “Last year was a defining year for Alto. 2025 was our strongest year of growth to date, and Q4 was the perfect way to close it out. Delivering one of the best quarters in the company’s history shows that Alto’s momentum is real, repeatable, and accelerating.
“What’s changed isn’t just the numbers, it’s the confidence we’re seeing from agents.
“Growth like this only happens when trust is earned over time. We’ve focused relentlessly on getting the fundamentals right, onboarding faster than ever, embedding responsive support that is now earning rave reviews – and then building innovation on top of that foundation.
“Agents are choosing Alto because it delivers, day in and day out, and they see the value almost immediately. That tells us we’re not just winning business – we’re winning trust.”
COMPLIANCE FEATURES
Alto says its ability to get agents fully live in as little as two weeks continues to differentiate it in a crowded CRM market, alongside ongoing investment in areas such as prospecting tools, AI, anti-money laundering and embedded compliance features.
Riccardo Iannucci-Dawson (main picture, inset), Chief Executive of Alto, says: “2025 was the year our strategy truly clicked into place.
“The results we’ve seen are the outcome of sharper focus, clearer leadership, and an unwavering commitment to building a platform for agents that genuinely lives up the promise of being the last CRM they’ll ever need.
“The strength of our year-end performance gives us huge confidence heading into 2026. Belief in Alto is growing again; not because of bold promises, but because of consistent execution. We’ve invested heavily in service, stability, and product quality, and we’re now in a position where innovation is accelerating from a strong foundation. That combination is what’s driving sustained growth.”
