Alto Software Group (ASG) has added another heavyweight to its growing leadership team with the appointment of Luke Carroll as Head of Transformation and SaaS Operations.
In this newly created role, Carroll will focus on driving operational excellence and helping Alto continue its evolution as an independent, scalable SaaS business.
His remit covers business systems, go-to-market infrastructure, and company-wide process improvements – all designed to set the foundations for faster, more efficient growth.
Carroll (main picture) brings a unique blend of finance, SaaS operations, and business transformation expertise. His background includes senior leadership roles at Sage and at retail SaaS scale-up Brightpearl, where he helped shape the company’s commercial model and operational performance, before its $360M acquisition.
FAST-MOVING
He says: “This is a brilliant opportunity to work with a team I know and trust, in a fast-moving environment where transformation is front and centre. It’s exactly the kind of challenge I thrive on.
“My focus at Alto is on building a SaaS operating model that’s fit for scale.
“That means having the right infrastructure in place to support fast, sustainable growth, embedding strong performance metrics across the business, and making sure we’re set up to serve more customers, more efficiently. It’s about driving the projects that will have the biggest commercial and operational impact.”
ROBUST AGILITY

CEO Riccardo Iannucci-Dawson says: “Luke is a proven SaaS operator with a track record of making businesses like ours leaner, faster, and more scalable.
“We’re building the last CRM agents will ever need – and that takes more than great software. It’s about bringing in the best people to make us more agile, more operationally robust, and even better at serving our customers.
“Luke’s exactly that. His combination of commercial insight and operational rigour makes him a fantastic addition to the leadership team at a pivotal moment in Alto’s growth.”
This latest senior hire follows a series of strategic leadership appointments – including CEO Riccardo Iannucci-Dawson; Executive Chair Derek O’Carroll; Chief Revenue Officer Nick Shaw; Chief Marketing Officer Sara Arthrell and Director of Partnerships Stuart Pick – as Alto continues its mission to build the UK’s leading estate agency platform.