The property industry is standing on the edge of a technological transformation.
Artificial Intelligence (AI) poised to reshape the way estate agents operate, engage with clients and drive business growth.
And as AI becomes more sophisticated, it is no longer an optional extra – it is rapidly becoming the backbone of modern estate agency.
Ben Sellers, Co-Founder of Starberry, a nurtur.tech company, highlights the AI trends that will shake up the property sector in 2025, from hyper-personalised marketing to predictive analytics.
CONVERSATIONAL AI
Gone are the days of clunky, scripted chatbots. AI-powered virtual assistants – or AI Agents – are now capable of delivering fluid, human-like interactions.
These sophisticated AI tools can recall past conversations, understand context, and provide tailored responses, whether answering buyer queries, scheduling viewings, or guiding sellers through the sales process.
“We’re working on AI assistants that don’t just answer FAQs – they guide buyers and sellers through the process, learning from every interaction to give better responses each time,” says Sellers.
HYPER-PERSONALISED MARKETING
In 2025, generic property searches will feel like a relic of the past. AI is driving hyper-personalised marketing, analysing buyer behaviour, budgets, and preferences to serve up targeted property recommendations. This data-driven approach ensures buyers see homes they genuinely want – not just the nearest available listings.
“Personalisation isn’t a luxury anymore, it’s the expectation. AI helps agents deliver a tailored experience that builds trust and speeds up decision-making,” Sellers explains.
VIRTUAL PROPERTY SHOWCASES
With AI-enhanced VR and AR, property viewings are no longer bound by geography. Buyers can explore homes remotely, visualising different layouts, furniture options, and even AI-powered upgrade suggestions. This tech is a game-changer for international buyers and time-poor professionals.
“Virtual tours don’t just look cool – they connect serious buyers with the right properties faster, cutting out the wasted viewings,” says Sellers.
PREDICTIVE ANALYTICS
AI’s ability to crunch vast amounts of historical and real-time data means estate agents can now predict market trends with astonishing accuracy. This empowers agents to price properties strategically and advise clients on the optimal times to buy or sell.
“AI is like having a crystal ball for the property market. It helps agents stay ahead of the curve and guide their clients with real confidence,” Sellers adds.
AUTOMATED VALUATIONS
Instant, data-backed valuations are set to become the new norm. AI-powered Automated Valuation Models (AVMs) pull data from location trends, property size, local amenities and historical sales to generate accurate valuations in seconds.
“Valuations need to be quick and spot on. AI removes the guesswork, giving agents and clients instant, reliable figures,” says Sellers.
AI CHATBOTS: 24/7 SUPPORT
Today’s buyers and sellers expect round-the-clock service – and AI chatbots are stepping in to meet that demand. These virtual assistants handle routine inquiries, schedule viewings, and follow up with leads, allowing agents to focus on high-value tasks.
“AI is like having an extra team member who never sleeps. It keeps clients engaged and frees up agents for the big conversations that really matter,” says Sellers.
TRANSACTION AUTOMATION
The notoriously slow legal and financial processes surrounding property transactions are being streamlined by AI. From automating contracts to verifying documents and ensuring compliance, AI is accelerating deal closures and reducing administrative burdens.
SUSTAINABILITY INSIGHTS
AI is also driving the green revolution in property, analysing energy efficiency and sustainability upgrades. This not only helps eco-conscious buyers make informed decisions but also future-proofs properties for sellers.
FRAUD DETECTION
Security is another area where AI is making a significant impact. By identifying anomalies and red flags in property transactions – from suspicious financial patterns to identity verification issues – AI adds an extra layer of protection for both agents and clients.
DIGITAL TWINS
One of the most futuristic AI applications is the rise of Digital Twins – AI-powered human replicas capable of handling client conversations, presenting listings, and answering questions in multiple languages. Whether guiding an investor through a property in Arabic or assisting a first-time buyer in Spanish, these AI twins break down barriers and expand market reach.
“Imagine your AI twin handling international leads, answering detailed questions, and keeping conversations flowing while you focus on closing deals. That’s where we’re heading,” says Sellers.
FUTURE OF ESTATE AGENCY
Looking ahead, Sellers sees AI not as a gimmick but as a vital tool for the future of estate agency.
“AI takes the heavy lifting off agents’ shoulders, letting them focus on relationships and strategy instead of admin. It also means they can scale their business without sacrificing service quality,” he says.
With AI streamlining operations, enhancing client experiences, and cutting operational costs, it’s clear that the agents who embrace AI will be the ones leading the pack.
“The best agents won’t just use AI – they’ll master it. It’s all about creating better experiences, moving faster, and staying ahead of the market,” Sellers concludes.
In 2025, AI isn’t just changing the property sector – it’s defining its future.
For estate agents willing to adapt, the opportunities are limitless.
