Property businesses that embrace artificial intelligence (AI) now will be best placed to lead the sector’s next wave of innovation, according to Mish Liyanage, Chief Executive of Salford-based investment and lettings specialist, the Mistoria Group.
Speaking this week, Liyanage said AI is no longer a futuristic concept but a practical tool delivering measurable benefits across the property industry – from valuation and tenant management to fraud detection and personalised marketing.
“AI has moved beyond tech headlines,” says Liyanage. “It’s transforming how industries operate, including property investment and management.
“For forward-thinking firms, adopting AI is not about chasing trends – it’s a strategic move to enhance profitability, customer service, and operational efficiency.”
PROPERTY INNOVATION
He adds: “The companies that best understand this shift and invest now will lead the next wave of property innovation.”
Liyanage outlined six key areas where AI is already demonstrating value:
Smarter Property Valuations
AI can process vast datasets – ranging from transaction history to local amenities and even social sentiment – to produce faster, more accurate valuations and dynamic pricing models. This, says Liyanage, enables agents and investors to act with greater confidence.
Enhanced Tenant Management
From AI-powered applicant screening and rent prediction to automated chatbots for routine queries, smart tenant tools help reduce disputes, speed up lettings processes, and boost satisfaction.
Predictive Maintenance
Using AI and Internet of Things (IoT) sensors, property managers can identify maintenance issues such as leaks or boiler faults before they escalate, cutting repair costs and improving tenant retention.
Fraud Detection
The property sector is a frequent target for document fraud and identity misuse. AI systems can cross-check multiple data sources to flag suspicious behaviour and help protect firms from regulatory breaches.
Personalised Marketing
AI tools can analyse client preferences to create hyper-targeted campaigns and automate follow-ups—driving up conversion rates in a competitive market.
Organisational Transformation
Liyanage warns that AI adoption must go beyond technology, requiring changes in staffing, workflows, and systems.
“This isn’t just about tools – it’s about training people, redesigning processes and investing in scalable platforms with explainable AI.
With AI gaining traction across the sector, Liyanage believes that businesses which adapt early will not only reduce costs and risks but also futureproof their operations for the decade ahead.
