A new integration between PropertyBox and Alto is set to reshape the way estate agents manage property listings, combining AI-powered marketing with one of the UK’s most widely used cloud-based CRM platforms.
PropertyBox, the fast-growing AI marketing platform designed specifically for estate agents, has teamed up with Alto, the estate agency CRM owned by Houseful (formerly ZPG), in a move both companies say will eliminate repetitive admin and accelerate time-to-market.
The integration offers seamless two-way synchronisation between the two platforms, allowing agents to pull property details directly from Alto into PropertyBox, while returning enhanced marketing content – such as photos, videos, floorplans and virtual tours – at the click of a button.
The partnership marks a significant advance in Proptech collaboration and comes at a time when estate agents are under mounting pressure to win instructions, reduce fall-throughs and cut operational costs.
CONSTANT PRESSURE
Matt Gates, CTO and Co-Founder of PropertyBox, says: “Estate agents face constant pressure to juggle it all. Our goal is to help them do more with less and do it better than their competitors.
“Where we help agents with their listing content and social media, this integration with Alto cuts admin time and duplicated efforts, giving agents more time to focus on what matters most – their clients and their business.”
Early feedback from agents has been strong, with some describing the integration as “a real difference to our workflow in the office” and “a real positive – it’s changed the way we work, and I would highly recommend it.”
MORE TIME FOR AGENTS
By reducing the manual work involved in preparing listings and marketing collateral, the integration aims to give back valuable time to agents that can instead be spent on client relationships and deal-making.
Stuart Pick, Partnerships Director at Alto, says: “Agents want to spend less time on admin and more time selling homes and this integration helps make that a reality.
“By connecting PropertyBox with Alto, we’re giving agents a faster, smarter way to create standout marketing without the extra work. It’s another reason why Alto is the last CRM agents will ever need; powerful, seamless, and built around how modern agents really work.”
