Estate agents are being urged to use AI-driven automation to extract more value from their existing databases as the Autumn market slows more sharply than usual.
With new seller activity weakening and buyers delaying decisions ahead of the 26 November Budget, many agents are experiencing a notable drop in fresh enquiries.
As revealed in Property Soup yesterday Rightmove’s latest House Price Index reports a 1.8% fall in new seller asking prices this month – the steepest November decline since 2012.
Beyond ongoing affordability pressures, uncertainty around potential tax rises is prompting would-be movers to pause, leaving both sides of the transaction in “wait and see” mode.
PIPELINE OPPORTUNITIES
Against this backdrop, The ValPal Network says that the most reliable pipeline opportunities may not come from new leads at all, but from the databases agencies already own.
Rather than relying on new instruction flow, AI-powered data-mining tools are being positioned as a way to revive long-dormant prospects and fast-track valuation opportunities.
The company argues that automation can help agents surface high-intent leads from years of past enquiries, re-engage them and qualify their likelihood to move – all without adding pressure to stretched teams.
EXTRA STAFF MEMBER
Craig Vile (main picture, inset), Director of The ValPal Network, says: “Every agency owns a goldmine of past data but no negotiator has the time to manually trawl through years of old enquiries. That’s where tools like ValPal Pro step in and automate the entire process.
“Ai-driven software finds the prospects for you, re-engages them for you, and identifies the ones most likely to move now – it’s like having a member of staff working your database 24/7.”
SPEED CALLING
ValPal Pro’s AI-voice can call through entire databases at speed, reactivating historic leads and booking fresh valuations. Automated nurture sequences – from AI-driven messaging to email outreach and instant follow-up – then continue the workflow to prevent opportunities from slipping through the net.
“When the market stalls, waiting for brand-new leads is a risky strategy,” Vile adds. “But re-igniting yesterday’s leads is one of the fastest, most reliable ways to generate business.
“With the Budget only days away and uncertainty keeping movers cautious, we believe automated data-mining gives agents a clear advantage – building a strong pipeline for early 2026 without adding pressure to already stretched teams.”
