Agents see early buyer uplift but investment remains muted

Estate agents are reporting a stronger start to 2026 with rising buyer enquiries, viewings and offers pointing to improving market momentum, according to new research from Property DriveBuy.

However, despite growing optimism, only a small minority of agents are investing to capitalise on the recovery.
The survey of UK estate agents found that 47% have seen an increase in buyer enquiries compared with the end of 2025, while a further 34% say enquiry levels have remained broadly stable.

Nearly half (45%) reported an uplift in viewing requests so far this year, and one in five said the number of offers being made has increased.

BUSIER THAN USUAL

When benchmarked against seasonal norms, 38% of agents said they are busier than usual, with a further 42% reporting activity broadly in line with expectations. Just 20% described current conditions as quieter than normal.

Looking ahead, confidence remains positive, with 44% of agents expecting overall market activity in 2026 to exceed that seen last year.

Despite these encouraging signals, investment intentions remain subdued. Property DriveBuy found that only 6% of agents are currently investing in their businesses, with a further 12% planning to do so over the next six to 12 months. Among those holding back, 87% cited cost pressures as the primary reason.

For agents that are investing, recruitment and IT infrastructure are the most common priorities, alongside staff training, professional development and enhanced marketing of client properties.

ENCOURAGING SIGNS

Steve Foreman (main picture, inset), Founder and CEO of Property DriveBuy, says: “These are extremely encouraging signs for the start of the year, with the majority of agents reporting that they are busier than usual and seeing increases in buyer enquiries and viewings, while one in five are also seeing more offers being made.

“What is particularly striking, however, is that while many agents expect 2026 to be a busier year than 2025, only a very small proportion are actively investing in their businesses to make the most of this uplift.

“The good news is that those who are investing are prioritising the right mix of great people, operational infrastructure, and ensuring client properties are marketed as effectively as possible.”

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