Estate agents say their local markets are holding up but confidence in the wider economy remains weak according to latest industry research pointing to a sector that is coping with change rather than thriving.
A survey of more than 320 agents found that 51% believe their local sales market is growing, while only 30% feel optimistic about the national economic outlook.
The findings suggest a clear divide between activity on the ground and concerns about the broader financial picture.
The report, published by iamproperty, draws on feedback from agents, consumers and industry leaders and highlights ongoing pressure from regulation, recruitment challenges, changing buyer behaviour and the increasing role of technology.
MARKET ADJUSTMENT
It also points to a market adjusting to new conditions rather than returning to the rapid growth seen during the pandemic years, with many agents focused on improving efficiency, adopting new tools and diversifying services.
Ben Ridgway (main picture), Co-founder of iamproperty, says: “We are so proud to be launching this report, because it shows the market as estate agents see it and experience it, street by street, sale by sale, not as politicians describe it, headlines frame it or trends predict it.”
NEXT CHAPTER
He adds: “We were able to explore big topics like AI, regulation, data security and fee models, but through the eyes of agents, to really understand the future they want and understand how they are balancing people, tech and tools to stay resilient day to day.
“Conversations like this matter now more than ever because if we only read the headlines about fee pressures, regulation fatigue and AI disruption you might assume Estate Agency is bracing for survival.
“But what the report shows is that agents are preparing for the next chapter, and they are adapting quickly.”
Download The Real eSTATE of it report HERE.
