New research has shown that leads generated by Facebook ads are much more effective than previously believed, but most agents are missing out on the new opportunities.
New data gathered by Twenty CI and released by The ValPal Network (TVPN) shows that roughly 1 in 5 ValPal leads generated via Facebook go on to instruct an agent.
But agents are converting only 5% of their own Facebook leads while the rest are instructing competitors.
MUCH HIGHER
Craig Vile, The ValPal NetworkTVPN’s Director, Craig Vile, said: “The number of leads generated is much higher than even we had anticipated.
“We all know that Facebook leads should generally be considered ‘top of funnel.’
“But this just goes to show how important it is to value every opportunity, regardless of where it has come from.”
NUTURE LEADS
He adds: “This data is incredibly valuable because it highlights how important it is to nurture your leads.”
“Salespeople are often drawn to the low-hanging fruit by nature, but there are rewards for those who choose to play the long game.
“Many agents are missing out on a lot of business – which demonstrates the need for lead-nurturing tools, like MovePal, which keep agents front of mind when the property owner decides the time is right to sell.”
TVPN looked at all ValPal pages specifically created for Facebook lead generation only.
The results showed:
November (last 18 months):
17.31% of Facebook leads instructed
4.16% listed with the agent that generated the lead
95.84% listed with another agent
December (last 18 months):
18.87% of Facebook leads instructed
5.51% listed with the agent that generated the lead
94.49% listed with another agent
January (last 18 months):
19.24% of Facebook leads instructed
5.13% listed with the agent that generated the lead
94.87% listed with another agent
