Marketing is the cornerstone of any business’s growth, yet not every estate agency has the resources to hire a dedicated marketing team.
For estate agents who want to focus on selling homes while still driving brand recognition and generating leads, outsourcing marketing offers a cost-effective and impactful solution.
While larger businesses may have the resources to be able to hire a dedicated marketing team, the reality is that most small to medium-sized businesses wouldn’t be able to.
However, this shouldn’t be an aspect that holds you back from competing with the larger corporates.
LEVERAGE SKILLS
Outsourcing your marketing allows you to leverage expert skills without the overheads of hiring in-house.
Put simply, by leaving marketing to the specialists you can dedicate you time to the tasks that matter most – winning instructions and selling properties.
There are several benefits to outsourcing marketing, particularly if you aim to grow your brand and secure more instructions while keeping costs manageable.
COST-EFFECTIVE ALTERNATIVE
Building an in-house marketing team can be expensive, especially for small to medium-sized agencies.
Outsourcing allows you to access a pool of marketing experts at a fraction of the cost. Agencies or freelancers offer more flexible arrangements, enabling businesses to tailor their marketing spend to specific needs, whether it’s a one-off project or ongoing campaigns.
ACCESS EXPERTISE
Marketing is a dynamic and highly specialised field, and unless you have someone in your team who is keeping up with the latest trends and developments it is easy to fall behind.
An experienced marketing agency brings a wealth of expertise, ensuring you remain ahead of trends and maximise their marketing potential.
A marketing specialist will have a team of experts who can provide strategic direction and executional know-how across all marketing platforms, helping you to stay competitive while focusing their resources on sales.
Sales staff should be able to focus on selling, rather than being spread too thinly across a multitude of marketing related activities.
ESTABLISHING AND STRENGTHENING BRAND
Being ‘front of mind’ is critical when local homeowners decide to sell.
A well-crafted and consistent brand message builds trust and credibility, while professional marketing ensures high-quality, on-brand communications.
This is essential for reassuring vendors that their properties are being marketed effectively, which ultimately drives instructions and sales.
MARKETING SUCCESS
A key factor to marketing success is messaging. In a highly competitive market, the value of consistent and well thought out marketing has never been so vital for agencies.
Without the marketing resource, many estate agencies may choose to do it themselves or allocate ad hoc tasks to designers or website developers.
A marketing specialist will ensure a more consistent, professional tone of voice across all your communications.
Remember, leaving the marketing to a specialist that can provides measurable returns on investment allows you to focus on your core business activities.
By outsourcing to experts you can maintain profitability, enhance your brand exposure and stay ahead in a competitive market.
Richard Combellack is Chief Product Officer at Nurtur
