Nurtur.tech has integrated its advanced lead attribution capabilities into its ecosystem allowing agents to gain deep insights into the origin and journey of every lead.
The integration introduces full UTM (Urchin Tracking Module) tracking and helps enable more informed decision-making and optimised marketing strategies by monitoring the entire journey of a lead from its inception.
Whether a potential client begins their search on Google for a local estate agent and lands on the agent’s website, or arrives via another source, nurtur.tech’s system will trace this path.
By understanding whether the lead initiated from a keyword search, organic traffic or paid campaigns, businesses can now track every touchpoint and behaviour of potential clients.
UNPARALLELED INSIGHTS
Richard Combellack, Chief Commercial Officer at nurtur.tech, says: “This integration marks a significant milestone in our mission to provide unparalleled insights to our clients.
“By leveraging full UTM tracking and integrating it seamlessly with our existing platforms, we are now able to offer a true end-to-end lead attribution solution.
“This means our clients can understand both the first touchpoint and the entire journey of a lead, right down to the final conversion.”
SHARK TAGGING
Much like a marine biologist tagging a shark to study its migration, nurtur.tech’s integrated approach allows the business to tag and follow each lead, providing agents with unparalleled insights into their lead generation and conversion processes.
This enables agents to make strategic decisions about where to allocate their marketing spend for the highest return on investment.
Combellack adds: “With this innovation, nurtur.tech will be only company in the industry offering a truly comprehensive, end-to-end lead attribution and nurturing solution.
“Our clients will have the ability to understand the complete lifecycle of a lead, from generation to completion, and make data-driven decisions to enhance their business growth.”
KEY FEATURES
Comprehensive lead tracking: The system tracks leads from their initial touchpoint, whether through pay-per-click, organic search, or other sources, and follows their journey through the agent’s website and beyond.
Behavioural insights: By analysing the site users visited before landing on the agent’s website, nurtur.tech can provide deeper insights into consumer behaviour.
Nurture journey mapping: If a lead enters a nurture journey through LeadPro and later converts via an email with UTM tracking, the system will attribute the first touchpoint to organic search and the last to email nurture.
Integrated data injection: All data, including UTM parameters and questionnaire responses from LeadPro, will be seamlessly injected into BriefYourMarket, enabling tailored nurture journeys based on the lead’s origin and behaviour.
CRM integration: Integration with agents’ CRM systems allows for precise lead valuation, attributing a specific cost to acquire each lead and determining the success ratio for leads from different sources.
